Stores that sell, not stores that look nice.
The problem with an online store is almost never the design. It's the catalog that doesn't match the warehouse, the checkout that loses people at the last step, and the shipping rules nobody set up properly.
Shopify or WooCommerce?
Shopify when you want to sell quickly, the catalog is manageable, and you'd rather pay a monthly fee than own the plumbing. Less control, fewer headaches.
WooCommerce when you have a large catalog, your own pricing rules, or you need it connected to an ERP or internal system. More control, and it makes you the owner rather than the tenant.
Why is the catalog the real problem?
Because it's the part nobody quotes and everybody suffers. If your inventory lives in an ERP or a POS and your store keeps its own product list, you have two versions of the truth drifting apart every day.
You find out fast: you sell something you don't have, or you stop selling something you do.
This is the work we do most. Veto Electric's catalog sync turned a full workday every month into a process that runs untouched.
What about cross-border selling?
If you're selling into Mexico or Latin America, local payment methods decide your conversion rate. Mercado Pago, OXXO cash payments and installments ("meses sin intereses") aren't niceties there — they're most of the market.
We build that in from the start. It's a common reason US brands end up with a Mexican store that technically works and barely converts.
What does an online store cost?

Starts at $4,500 with catalog, payments, shipping, inventory sync and training.
It moves with three things: how many products and variants you carry, which system we have to sync with, and how unusual your pricing or shipping rules are.
And maintenance?
A store is software that moves money: if it goes down on a Saturday, you don't sell on Saturday. Every store ships with a custody proposal that includes 24/7 monitoring and a committed response time.
Tell us what you sell
We'll tell you which platform fits and what it costs before you commit to anything.